I’ve developed strategies to help companies focus, and capitalise on their strengths. Finding the most promising opportunities to explore (and which to ignore) on the horizon.
From founding product to full platform redesigns, my expertise is helping companies design and deliver intuitive, empowering and impactful projects to their customers.
I’ve spent most of my career scaling startups, helping create systems to streamline work across teams, refine craft, and deliver their best work.
I help companies explore what the future of their product could look, feel and function like. Using offsites, prototypes, sprints and more to visualise ambitious product strategies.
Creating a new brand for a pioneering ecommerce platform.
Crafting a forwarding thinking editor
Leading the co-design of a cross-functional design systems
Weaving strategy, culture & craft in a scaling startup
A platform rebrand centered around user relationships