Expertise
Creating impact from first principles to final pixels
Strategy
I’ve developed strategies to help companies focus, and capitalise on their strengths. Finding the most promising opportunities to explore (and which to ignore) on the horizon.
Execution
From founding product to full platform redesigns, my expertise is helping companies design and deliver intuitive, empowering and impactful projects to their customers.
Systems
I’ve spent most of my career scaling startups, helping create systems to streamline work across teams, refine craft, and deliver their best work.
Futures
I help companies explore what the future of their product could look, feel and function like. Using offsites, prototypes, sprints and more to visualise ambitious product strategies.
Career
Experienced in AR to SaaS, and seed to series C
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VP Design, Qwilr
2017 – 2022
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Head of Design, Smart Sparrow
2014 – 2017
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Design Lead, Digicave
2011 – 2014
Projects
Happiest solving complex, demanding problems
Amp
Creating a new brand for a pioneering ecommerce platform.
Gutenberg
Crafting a forwarding thinking editor
Kaleidoscope
Leading the co-design of a cross-functional design systems
Maypole
Weaving strategy, culture & craft in a scaling startup
Archipelago
A platform rebrand centered around user relationships