I’m obsessed with how my process can lead to more considered outcomes.

My name is Dominic, and I’m currently Design Lead for qwilr in Sydney. Leading design on our product, brand and marketing, over the past few years I've committed to building a solid design process within the company. Before Smart Sparrow, I was working on freelance UX projects in Rio and London, and before that I was Head of Design for Augmented Reality specialists digicave in Brighton (RIP).

Although originally trained in Industrial Design at brunel, I came to a turning point in my final year project redesigning a neonatal ventilator for sle. Sleeker mouldings and manufacturing efficiencies couldn't help me with the biggest issues with use – and the part I wasn't allowed to design – the UI. Whilst Industrial Design had heritage and substance, designing for the screen had agility and speed, and I've been designing for it ever since.

Outside of design, writing and film are my main passions, and are something I’m going to be working on more this year. If you have an interesting project and want to collaborate, email me or reach out on Twitter - I'd love to hear from you.

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Dominic Sebastian

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Head of Design Strategy, Digicave Ltd
Brighton, United Kingdom

First designer at the world leading Augmented Reality studio. Lead design on everything from our proposals, brand and all digital products that came out of the studio.


Head of Design, Smart Sparrow
Sydney, Australia

Joined as first UX designer after Series B. For the past few years I’ve been the design lead across all product, brand and marketing projects in the Sydney office.


Design Lead, Qwilr
Sydney, Australia

Maturing design across all product, brand and marketing projects, implementing design systems and scaling design processes internally.