My first startup experience
It’s not exactly relevant or any indication of my design skills today, but this was a significant experience in my design career—my first true startup experience. Digicave was a creative studio, specialising in mixed and augmented reality projects, and my first true startup experience. I loved the people I worked with there and the projects it was capable of, and owe a lot of what I’ve learnt to my time there. A studio truly ahead of it’s time. Below are some of my favourite projects I designed whilst I was there.
Their proprietary 46 camera rig could capture and model an object using photometry. Our leading edge was that we put capture quality first, with unbeatable industry knowledge. The level of detail was so good, we could capture pores on a models face, and individual strands of hair. I was hired as their first designer, responsible for all design work that came out of the studio.
TEDx Houses of Parliament
Our work for TEDx focussed on putting users in control of the frame. Throughout the day the attendees could find custom TEDxHoP posters to scan with our app. Each frame had a unique AR scene we had built for them, which they could move around and find their perfect angle to capture, and share online with the world. TEDx Houses of Parliament
HTC needed a way to create a deeper product understanding of the HTC One for it’s upcoming release, and wanted to move away from the expensive and ineffective print material they were using. Our solution was an augmente reality avatar, highlighting core value propositions of the device through interactive and visual storytelling. HTC Specialist AR App
Hello! Magazine has a readership of reaches over 2 million adults in the UK every week. For the Queen’s Diamond Jubilee, the magazine wanted something special for their readers. We captured Gary Barlow, the signer at the centre of the celebrations, to create the an interactive augmented reality cover. A worldwide publishing first.
James May Science Stories
James May Science Stories was under development when I joined, and was designing by a contractor before I started. After initial design work was done though, there was a stream of changes and updates that had to be made, including design for additional marketing collateral during my time there. The combination of our high capture quality and storytelling talent meant AR avatars became a model of what we were known for – and they were very fun to work on. You can download and play with the app here.
We Love Pop
We Love Pop was a precursor to the Hello! Magazine front cover, and what became a popular format for publishers to play with augmented reality experiences. Rather than creating high poly models of objects and people we’d captured in the rig, we could overlay someone’s face onto a magazine cover, live. Watch an example on Vimeo.
If you enjoyed reading this project, you might enjoy these. The rest are over in my work section.
Head of Design, 2014 — 2017
Creating a user centered platform to create personalised online learning at scale
The George Institute
Contract Design Lead, 2017
Redesigning an app to collect the nutritional value of all food products in India
Contract Design Lead, 2017
Visualising the key priorities and budgets that are fundamental to the UNSW 2025 strategy